Comcast, which owns Xfinity Mobile, is promoting a free offer it is now aiming at T-Mobile customers frustrated by the carrier’s latest wireless plan changes.

Last week, T-Mobile raised eyebrows when it confirmed that it is retiring several legacy wireless plans, including Simple Choice, ONE and Magenta. Customers affected by this change will automatically be moved to newer wireless offerings, resulting in price hikes of up to $6 per month in some cases. 

To add fuel to the fire, T-Mobile also informed customers that its KickBack discount, which slashes $10 off each wireless line on an account that uses less than 2GB of mobile data per month, will officially retire on July 13. 

In response to these changes, some customers took to social media platform Reddit to express frustration, with some even threatening to switch carriers. 

Comcast vies for frustrated T-Mobile customers

As T-Mobile faces backlash, Comcast’s Xfinity Mobile is taking advantage of the moment. The mobile virtual network operator (MVNO) is targeting T-Mobile customers by promoting a free year of wireless service to those facing price increases, according to a recent report from PhoneArena. 

“T-Mobile raising your rate? Try Xfinity Mobile free for a year,” reads an ad in the Xfinity app. 

Xfinity Mobile, which uses Verizon’s cellular towers, has long offered this promotion, but its messaging towards T-Mobile customers is new. 

The free line applies to Xfinity Mobile’s Mobile Select plan, which is usually $30 per month when Xfinity Internet is activated. Xfinity Mobile compares the offering to T-Mobile’s Essentials plan, which is $60 per month for one line.

Related: Comcast launches new service to win back internet customers

The Mobile Select plan includes features such as unlimited talk, text, and data in the U.S. and for over 215 travel destinations outside of the country. However, after 50GB of cellular usage, speeds slow down when network congestion occurs.

The plan also offers unlimited mobile hotspot data, but speeds are reduced after 15GB of usage. Customers can also enjoy WiFi PowerBoost, which increases Wi-Fi speeds at home or when traveling, and the ability to stream movies and TV shows in 720p. 

In addition to the free line for a year, new customers who join Xfinity Mobile’s Mobile Select plan aren’t required to sign a contract, granting them the freedom to cancel their service whenever they see fit. 

Comcast targets frustrated T-Mobile customers with free line offer.

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Comcast is benefiting from customers seeking more value

The move from Comcast’s Xfinity Mobile comes during a time when it is already seeing increased demand for its wireless service.

In the first quarter of 2026, Comcast gained 435,000 new U.S. wireless customers, while revenue in this business spiked by 15% year over year, according to its latest earnings report. 

During an earnings call in April, Comcast Co-CEO Mike Cavanagh said that the company’s free line offer is successfully luring new wireless customers. 

“Wireless accelerated meaningfully this quarter, even as the competitive environment remains intense,” said Cavanagh. “We like what we’re seeing, both in the momentum we’re generating and in the quality of the customer relationships we’re building.”

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“Our free line offer continues to perform well and is doing exactly what we intended, building awareness, increasing attachment, and expanding the top of the funnel across our broadband base,” he continued.

Comcast and other cable companies have also been attracting wireless customers through bundled mobile and internet offerings. About 80% of Americans consider bundled internet and mobile services to be more affordable than paying for each service individually, according to a recent survey by Optimum.

Amid this growing trend, cable companies (excluding privately held cable companies) added 830,000 mobile lines in the fourth quarter of 2025, accounting for roughly 33% of industry mobile phone net additions, according to a MoffettNathanson report, which was shared with TheStreet.

MoffettNathanson analyst Craig Moffett said in a statement to Light Reading in March that he expects cable operators to attract more customers through bundled phone and internet offers than T-Mobile, AT&T and Verizon (the Big 3).

“Cable not only offers customers much lower converged pricing but also has an enormous footprint advantage over any of the telcos individually, and indeed even versus all of the Big Three collectively,” said Moffett.

Currently MVNOs/cable operators top consumer satisfaction rankings when it comes to bundled wireless offerings, according to a recent CableTV.com survey. 

The top 7 wireless bundles Americans are most satisfied with: 

  • Spectrum ranks No. 1 with an 88% consumer satisfaction score.
  • AT&T takes second place at 87%, and Cox follows at third with 86%. 
  • Astound Broadband lands at fourth place with a 84% score.
  • At fifth is Verizon (83%), sixth is T-Mobile (82%) and Xfinity ranks seventh, scoring 82%.
    Source: CableTV.com

“MVNOs have a key advantage over traditional carriers, as ISPs (internet service providers) have heavily promoted them with deals like a free year of service to entice customers to try them out,” said Eric Chiu, CableTV.com internet editor, in the survey release.

“Traditional providers are no slouch here – AT&T or Verizon commercials for new iPhone and Samsung deals are commonplace every holiday season – but it’s hard to beat free when it comes to a deal,” he added. “Still, this category’s high satisfaction scores reflect how consistent cell phone service can be with either an MVNO or a major provider.”

Related: T-Mobile retires several cheaper wireless plans for customers